Most people who have gone solo come on podcasts to tell you how their revenue is up 50%.
Dom Odoguardi came on seven months in to tell you his pipeline is looking rough, he has lost four clients in a month, and he is still figuring out what he is actually selling. That is the episode.
We cover:
• Why Dom started with employee-generated content, realized almost nobody knew what that meant, and had to rethink the whole offer
• The nest egg strategy he used to give himself six months of runway before jumping
• How warm outbound actually works when you refuse to use sequences and just vibe it
• The existential spiral that hit in December and what snapped him out of it
• Why pricing too low got him clients he spent every day regretting
• What his month-to-month revenue curve actually looks like, including the number
• The margin reality of video work when you have to hire shooters and travel
• Why he lost four clients in the same month he had his best month ever
• The question he still cannot answer on camera because the client is still active
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