AI adoption is failing in most organisations - not because of technology, but because of psychology. Even when AI demonstrably outperforms humans, people resist it. The question is: why?
In this episode, I'm joined by Dr. Elisa Konya-Baumbach - Professor of Consumer Psychology at Bern University of Applied Sciences and Co-Founder of humest - who has spent years researching the irrational human reactions that block AI adoption.
In this conversation, we explore:
The psychology behind AI resistance - including "uniqueness neglect" and why rational arguments don't work
Why most AI training programs fail - and how to design literacy programs that actually drive adoption
How reframing "AI" as "smart technologies" or giving AI assistants names changes employee behaviour
The four levels of AI acceptance - individual, organisational, societal, and technological - and what to fix first
Need help building AI capability in your organization? Book a call.
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