This week, we’re diving into the dos and don’ts of affordability marketing. It’s not for all brands, but some have figured out the ways to keep customers with long-term strategies, while others are opting for a quick, catchy moment. How do you make consumers feel valued and savvy, while still providing a good deal?
00:00: Intro
01:55: Food brands embracing affordability marketing
03:00: Non food brands doing the same
05:20: Risking a lack of genuine feelings
07:00: Can brands implement long-term strategies
08:50: Relative to your competitor strategy
13:00: Importance of rewards programs
16:00: Marketing in the k-shaped economy
18:20: How much should brands address affordability
This episode is brought to you by pwc, and their new podcast powered by Morning Brew, The Intelligence Shift. Listen where you get your favorite podcasts: https://www.podpage.com/the-intelligence-shift/
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