This week, we’re going all in on microdramas – and we aren’t alone. Brands and streamers are turning to short-form videos to sell products, but will this trend last longer than a mini episode? We take a look at the length, home, production value, and risks of investing in microdramas, and share thoughts on which brands might want to jump in, or keep scrolling.
00:00: Intro
02:35: Microdramas are inexpensive
05:10: Made for different platforms
11:40: Is the goal for completion or consumption
14:00: Brands as entertainment companies
16:50: Is it for every brand
21:00: How is AI being used for this purpose
This episode is brought to you by Paramount Ads Manager. For more information, visit paramountadsmanager.com
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Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.
