Matt Espinoza - The NEW App Content Strategy Dominating in 2026

Matt Espinoza took Clover from zero to $8M a year in six months. His agents now do a quarter billion views a month for OpusClip, Typing.com, and Superwall.

In this episode of The Superwall Podcast, Matt walks Joseph through the cloning workflow behind those numbers, live on screen.

• Why cloned content makes up 90% of every campaign they run
• The 20% rule for clone views, and the 2x to 6x outliers
• Hook and stitch: split a winner, swap the demo, relaunch elsewhere
• Jake's Natural camera app hit 100K organic views in five days
• Dubbing and mouth sync for a 20% view lift per new country
• Spain, Germany, and Australia as the easiest international wins
• How 2,000 prompts and Reddit comment seeding win AI search
• The four leaves: search, video, ads, and outreach

If you want more views without making new content from scratch, this is the playbook.

Follow Matt: https://www.linkedin.com/in/mattespoz/

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