Dawson Gibbs - The 1 Billion Views Content Strategy Every App Should Steal in 2026

Dawson Gibbs needed six years and nearly 2,000 videos to land one hit. Now EVO Marketing has generated 1.1B views for 200+ brands.

In this episode of The Superwall Podcast, Joseph Choy and Dawson unpack how to go viral and convert.

• Why 40M views and $1.2M still came with 45% churn
• The 10K views, 3% engagement rule for reposting
• Credible vs. relatable creators, and when each wins
• The flightcheatcode.com domain trick for clean attribution
• Why green screen reactions beat long text formats
• How Instagram Stories giveaways close the funnel

The takeaway? The right 40M views beat 200M wrong ones.

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