Canyon Pergande has seen creator programs pull nine and ten figure views a month. His edge for growing faster than the competition? Target markets that look too small to bother with.

On The Superwall Podcast, Joseph and the SideShift co-founder break down how to find those niches and scale a UGC program that actually converts.

  • Why niches like ballet, knitting, and MMA convert better
  • Turning a $10K/month app into $1M/month through adjacent markets
  • The first hire: a manager on a $2K to $4K pilot plus 5% of creator bonuses
  • Why storytelling beats past view counts when recruiting
  • The red flag: creators on more than five campaigns
  • LATAM creators at $15 a video vs. $25 in the US
  • The paid-ad signal: 5 to 10x normal views and 8%+ engagement

Paying creators and still guessing what to scale? Watch this before you spend more.

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