Asya Paloni - How to Build an $18M/Year Apple Watch App (FREE MASTERCLASS)

Asya Paloni's onboarding does something that should tank conversion. It asks for your Apple Watch health data before showing you anything else. Over 90% of users say yes. That flow helped Welltory reach $18M ARR and nearly 18 million downloads.

On The Superwall Podcast, Asya, Chief Product Officer at Welltory, walks host Joseph through the exact onboarding deck she built after failing at it repeatedly.

Inside the episode:

• The six-part pitch formula: human problem, promise, key, mechanism, proof, FOMO
• Why "sedentary stress" stops the scroll better than any benefit
• How showing users their own live data beats reviews and research as proof
• The FOMO paywall that sells what you lose today, not how you'll feel later
• Why benefits-led paywalls converted worse than fear-led ones
• Asking for notifications early, against best practice, and why it still wins
• One plan, $99 a year, and why 60% of conversions land after day one

Find Asya Paloni on LinkedIn.

Start building & deploying paywalls in 10 minutes flat: https://superwall.com/

Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/

Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.

Learn more and create a free account at superwall.com
Follow us on X: @Superwall

Enjoying the show?

If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...