Joseph Choi - If I Had to Start a $1M App From Scratch, I'd Do This

Joseph Choi has talked to 1,000+ app builders, helped 700+ sharpen their positioning, and built organic growth systems that brought in over $6M in revenue. Now he shows exactly how he’d take a brand new app to $1M a year, starting from a blank laptop.

In this episode of The Superwall Podcast, Joseph breaks down the order of decisions that matters most. The trick? Validate before you write a line of code.

• Mining App Store top charts and Sensor Tower for real demand
• Reading user reviews to find what’s missing
• Using TikTok comments to find the exact messaging your audience needs
• Saving 20 videos and testing hooks before building anything
• Why version one skips the social feed and AI coach
• The $8 per download mistake with 70% drop-off
• Testing hooks and tone before bringing on more creators
• Adding paid ads only after paying users show up

Whether you’re picking your first idea or fixing a stalled launch, this is the playbook for building an app people actually find and pay for.

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