Alfie Dickens - Meet The Marketing Genius Behind Cal AI

Two years ago, Alfie Dickens was fixing chairs at a soccer stadium. Then he built the influencer machine behind Cal AI, an app that peaked at $60 million a year.

On The Superwall Podcast, Alfie breaks down with host Joseph the exact playbook that reached 220,000 creators and signed thousands of them.

• How 25 assistants sent 2,000 cold emails a day to sign 2,000+ influencers
• The minimum view clause that de-risked every deal by setting the floor below what creators bragged
• Why the best converting videos barely mention the app
• The 15-second rule behind every winning post
• Why Cal AI got more profitable as it scaled, not less
• The one creator type he'd tell you to stop paying for
• How day-in-the-life vlogs quietly outconverted everything

Whether you're signing your first creator or scaling to thousands, this is the honest breakdown of how influencer marketing runs at scale.

Follow Alfie on LinkedIn and X: @A1fiedickens15

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