I know you love your online little bubble.
I know you call your internet friends your "coworkers" even though you've never met them in person (same).
But Andrea's here to make the case for face-to-face networking. Andrea Shah is a website copywriter for wedding pros, and if there's anyone who knows the ROI of getting in a room with the right people, it's her. Not the version you're picturing where you're standing in a room of old white dudes in suits waiting to deliver your elevator pitch, but the version where you wear something bold so people come talk to you, where you ask a great question (we've got plenty) instead of the world's most boring small talk.
And where sometimes a total stranger gets within six inches of your face to interrogate you about your website's AI visibility score. (I'm still mad about that one!)
TOPICS & TANGENTS
— Why in-person connection still matters when you can build a whole online business without ever leaving your bubble
— The difference between a general networking event and a client-focused conference
— Budgeting for conferences: how to think about ROI before you drop money on a ticket
— How to pick an event when you don't have a specific niche
— Why the size of a conference matters and how to know if a room is already saturated with people who do what you do
— The questions to actually ask someone you just met (way better than "so what do you do")
— A trick for getting people to come talk to you first
— My ADHD tip for staying present in a conversation (it involves poking myself)
— Andrea's advice for the anxiety girlies replaying the night on a loop afterward
— Should you bring a friend to a networking event?
POINT OF THE STORY
Networking isn't the old-boys-club elevator pitch you're picturing. It's wearing something bold, asking a good question, and remembering that nobody's replaying your awkward moment the way you are. Go talk to someone!!!
Love you, mean it. 🖤
ANDREA LINKS
— Follow Andrea on Instagram and Threads
— Check out her website
— Grab her freebie
— Her walkout song
BTL LINKS
— All of my website copy resources:
betweenthelinescopy.com/web-copy
— All of my email marketing resources:
betweenthelinescopy.com/email-marketing
— Take my website copywriting course:
betweenthelinescopy.com/sprint
— Sponsor this podcast (or my newsletter!):
betweenthelinescopy.com/sponsorships
— Follow me on Instagram at
instagram.com/btlcopy
OR
instagram.com/capecodcierge
— Subscribe to my marketing newsletter at
www.betweenthelinescopy.com/subscribe
— Subscribe to my ADHD newsletter at
bysarajoelle.substack.com
— Subscribe to my copywriter-only newsletter at
btlcopy.myflodesk.com/open-loop
— Subscribe to my designer-only newsletter at
btlcopy.myflodesk.com/for-designers
— Check out my website at
www.betweenthelinescopy.com
OTHER LINKS
— Blog post: 3 Reasons Why AI Copywriting Won't Replace Humans
— Past episode: Episode 49: If You Want A Village, You Have To Be A Villager
This episode was edited by Adrienne Cruz.
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