300 weeks, five and a half years, and not a single missed Tuesday!!!
Not for divorce, not for death, not for COVID, not for nothing. It was me and my beloved newsletter against the world.
If you have ADHD, you know exactly why I'm making such a big fucking deal about this. I can't say I've stuck to anything the way I've stuck to the Tuesday Table of Contents. And I genuinely owe almost all of my success in business to it. So in this episode I'm sharing what I've learned from 300 newsletters, including why weekly newslettering isn't hard (you're just making it hard), and why the emails you think are boring are probably the ones people remember the most.
TOPICS & TANGENTS
— What newsletter #1 was like
— How I grew from 60 subscribers to about 6,000
— My email stats
— Why a monthly newsletter gets you a "who the fuck is that?" and an unsubscribe
— The three-sentence newsletter I remember fondly
— Making your newsletter a thing
— Sticking to a format is basically my Monday morning hip thrusts
— Letting people in on the lore
— Replies, deliverability, and the power of a squirrel emoji
— The time I hard-launched my boyfriend and got 65 replies
— How I've made over $1 million from email marketing alone
POINT OF THE STORY
People don't need you to have something revolutionary to say. They just want relatable! If I'd overthought myself into never sending a damn thing back in January 2021, I wouldn't be here. So start sending, and see what happens 300 weeks from now.
Love you, mean it. 🖤
BTL LINKS
— All of my website copy resources: betweenthelinescopy.com/web-copy
— All of my email marketing resources: betweenthelinescopy.com/email-marketing
— Take my website copywriting course: betweenthelinescopy.com/sprint
— Sponsor this podcast (or my newsletter!): betweenthelinescopy.com/sponsorships
— Follow me on Instagram at instagram.com/btlcopy OR instagram.com/capecodcierge
— Subscribe to my marketing newsletter at www.betweenthelinescopy.com/subscribe
— Subscribe to my ADHD newsletter at bysarajoelle.substack.com
— Subscribe to my copywriter-only newsletter at btlcopy.myflodesk.com/open-loop
— Subscribe to my designer-only newsletter at btlcopy.myflodesk.com/for-designers
— Check out my website at www.betweenthelinescopy.com
OTHER LINKS
— Tuesday Table of Contents #300: 300 Weeks Straight. Holy Shit
— Subscribe to the Tuesday Table of Contents
— Swipe File (code "SWIPERNOSWIPING" for $31 your first month)
— You're Not Annoying Workshop
— 30 Day Subscriber Challenge
— Newsletter Storytelling Workshop
— 1:1 Newsletter Call
— 05: Everything You Want To Know About Substack
— Flodesk (code "BTLCOPY" for 50% off)
This episode was edited by Adrienne Cruz.
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