This is Mentorship Moment #2, a live strategy call with Meghan, a brand and website designer who co-owns Lemonade Co. with her friend. She bikes everywhere, she'd tattoo "fuck the system" on her face, and her full sleeve of stick-and-pokes comes from a guy in an off-grid cabin who serves tea and keeps the wood fire going. (Of course he does!)
We get into why there are no rules about blog length, how to create a physical magazine that doesn't get tossed as junk mail, what I actually did in the "middle" of my business, and the question I knew was coming: how do you double your income?
Do I ever give a short answer? No. Not one time. Meghan sat there smiling while I yapped my ass off, but of course, she walked away with a plan.
TOPICS & TANGENTS
— There are no rules for blog length (sorry, Neil Patel)
— The exact blog outline I'd use for a how-to style blog post
— My "People Also Ask" SEO hack (basically how I rank #1 for half my blogs)
— Mailing a physical magazine to nonprofits so it doesn't get tossed as junk mail
— Putting your freebie QR code on a coffee shop bulletin board
— Meghan's stick-and-poke tattoos are done in an off-grid cabin with tea and a wood fire
— What I actually did in the "middle" phase of my business (I decided I was the best, then acted like it)
— ADHD diagnosis congratulations and the "ADHD MLM"
— How to double your income without just working more
POINT OF THE STORY
You have to believe in yourself as much as everybody else does. If I don't feel confident in myself, who else is going to? Act in alignment with who you want to be, then back it up.
Love you, mean it. 🖤
MEGHAN LINKS
— Follow Meghan on Instagram, Threads, and LinkedIn
— Subscribe to her newsletter, The Squeeze
— Check out her website
— Follow Lemonade Co on Instagram
— Her walkout song
BTL LINKS
— All of my website copy resources: betweenthelinescopy.com/web-copy
— All of my email marketing resources: betweenthelinescopy.com/email-marketing
— Take my website copywriting course: betweenthelinescopy.com/sprint
— Sponsor this podcast (or my newsletter!): betweenthelinescopy.com/sponsorships
— Follow me on Instagram at instagram.com/btlcopy OR instagram.com/capecodcierge
— Subscribe to my marketing newsletter at www.betweenthelinescopy.com/subscribe
— Subscribe to my ADHD newsletter at bysarajoelle.substack.com
— Subscribe to my copywriter-only newsletter at btlcopy.myflodesk.com/open-loop
— Subscribe to my designer-only newsletter at btlcopy.myflodesk.com/for-designers
— Check out my website at www.betweenthelinescopy.com
OTHER LINKS
— 50% off Strategy Call (code SQUIRRELMENTOR, valid through 12/31/26)
— Mentorship Moment Series Ep. 1: How to Recover From a "Failed" Launch: Helping my Podcast Manager Get a Fucking Grip
— Read my Showit vs. Squarespace blog post
— Learn SEO from Mariah Magazine
This episode was edited by Adrienne Cruz.
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