Launching in three weeks and just now wondering when to warm up your audience? Girl. You’re past the due date! Warming up your audience is a forever thing.
I brought back Miss Launch Queen herself, Kelsey McCormick of Coming Up Roses, to talk about how to do it so you can launch to people who actually give a shit about what you’re selling. We get straight to the point today (I know, a miracle), and we use my own Site Series Sprint as the guinea pig.
Pick your date. Reverse engineer. Choose a few places to go really, really deep, and make your launch unmissable.
If you’re a squiggly squirrel and you wanna launch something, you can’t skip this one!!!
TOPICS & TANGENTS
— Why the warm-up phase of launching is forever
— Kelsey’s husband and Larry King, and why I should be in broadcasting
— How to conduct an audience temperature check
— Having 100,000 followers means nothing if you don’t have anything set up to nurture them
— Reverse-engineering your launch from the date you pick
— Why I hate the sticky note welcome post (and have absolutely done it before)
— Picking 3–4 places to go deep, plus one experiment for every layer
— Wait lists vs. interest lists for evergreen offers, and why you need 1,000 people on one to get 100 buyers
— Warm touchpoints that make people feel like you’re in the room
— Why you, why now, why this: the three questions your content needs to answer
— Kelsey, me, and the sorority recruitment song that derailed the ending
POINT OF THE STORY
Ask yourself two questions: how are you going to get visible, and where are you going to talk about it? Then make sure your content answers why you, why now, and why this.
Love you, mean it. 🖤
KELSEY LINKS
— Follow her on Instagram and Threads
— Check out her website
— Join Launch Your Own Way (use code BTLCOPY)
— Learn how to grow a waitlist that’s warm, willing, and waiting for your offer in just 5 days
— Take the How Hot Is Your Audience? quiz
— Get her free Creative Campaign Ideas
— Subscribe to her weekly newsletter, The Squig
— Grab the free audio training from The Warm Up
— Watch the free campaign planning session replay
BTL LINKS
— All of my website copy resources: betweenthelinescopy.com/web-copy
— All of my email marketing resources: betweenthelinescopy.com/email-marketing
— Take my website copywriting course: betweenthelinescopy.com/sprint
— Sponsor this podcast (or my newsletter!): betweenthelinescopy.com/sponsorships
— Follow me on Instagram at instagram.com/btlcopy OR instagram.com/capecodcierge
— Subscribe to my marketing newsletter at www.betweenthelinescopy.com/subscribe
— Subscribe to my ADHD newsletter at bysarajoelle.substack.com
— Subscribe to my copywriter-only newsletter at btlcopy.myflodesk.com/open-loop
— Subscribe to my designer-only newsletter at btlcopy.myflodesk.com/for-designers
— Check out my website at www.betweenthelinescopy.com
OTHER LINKS
— Hello Lemon (Michelle)
— Xanthe Appleyard
— Samantha Schmidt, founder of The Loop
— Kelly Potts
This episode was edited by Adrienne Cruz.
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