Everyone wants to reverse-engineer Jessi Jean's $6 million launch like it's a cheat code. And I fully get it! $2 million in 24 hours will make anyone start taking notes. But my guest today wrote the emails behind that launch, and her response to that is simple: you can't copy it.
Julie Chenell is a digital marketing coach who wrote Jessi's entire email sequence, and she's here to spill all the behind-the-scenes tea. Jessi was posting daily content for five months with zero idea where it would land, and overdelivering because that's just who she is, not because she had a number in her head. She certainly did NOT set out to make millions of dollars with her viral Yap Challenge.
But is it possible to replicate? Julie’s breaking down the four ingredients behind that launch, why she went digging through the meanest comments on the internet on purpose, and what she would've done for Jessi without a single viral post to work with.
TOPICS & TANGENTS
— How Julie wrote the email sequence that made Jessi Jean $7M
— Her research process: mining Threads and testimonials for the good AND the bad, and using the hate to pre-solve objections
— The difference between "lawyer arguing" emails and story-driven emails
— Skill-based launches vs. transformation-based launches
— Is Jessi Jean's launch repeatable?
— The four ingredients behind the $7M launch
— Threads strategy 101: post like it's Twitter, and do 10 comments for every post you make
POINT OF THE STORY
You don't need Jessi Jean's circumstances. You need a skill, months of effort with no promised outcome, and the discipline to keep going even when things don't work out!
Love you, mean it. 🖤
JULIE LINKS
— Follow Julie on Instagram and Threads
— Listen to her podcast Million Dollar Grit
— Check out her website and her offer Funnel Gorgeous
BTL LINKS
— All of my website copy resources: betweenthelinescopy.com/web-copy
— All of my email marketing resources: betweenthelinescopy.com/email-marketing
— Take my website copywriting course: betweenthelinescopy.com/sprint
— Sponsor this podcast (or my newsletter!): betweenthelinescopy.com/sponsorships
— Follow me on Instagram at instagram.com/btlcopy OR instagram.com/capecodcierge
— Subscribe to my marketing newsletter at www.betweenthelinescopy.com/subscribe
— Subscribe to my ADHD newsletter at bysarajoelle.substack.com
— Subscribe to my copywriter-only newsletter at btlcopy.myflodesk.com/open-loop
— Subscribe to my designer-only newsletter at btlcopy.myflodesk.com/for-designers
— Check out my website at www.betweenthelinescopy.com
OTHER LINKS
— Jessi Jean's Yap Challenge
— Jessi Jean on Instagram
This episode was edited by Adrienne Cruz.
Mentioned in this episode:
Wild Card
Kelly's signature custom 1:1 marketing service for business owners who know they have something incredible to offer but want fresh, creative ways to get it in front of more people, make their presence more memorable, and give their audience something worth talking about.
Kelly Potts - Private Pod & 1:1 Marketing Service
Sponsor the podcast or newsletter!
Sponsor Point of the Story or Tuesday Table of Contents to get your offer in front of thousands of online business owners!
BTL Sponsorships
Cards on the Table
Kelly's free, four-episode private podcast series all about why some offers become impossible to ignore while others get announced, promoted for a couple of weeks, and then completely disappear.
Kelly Potts - Private Pod & 1:1 Marketing Service
