So my podcast editor Adrienne FaceTimes me at 9:30 PM while I'm literally drifting off to sleep on Cape Cod, and my brain immediately goes to, "Oh my God, am I getting canceled, and is she calling to warn me?!?"
Turns out her flight to Vermont got canceled (not me); she rerouted herself to spend five days with me instead, and at some point in the week, I panicked because I had zero podcast episodes scheduled. We were brainstorming episode ideas when I whipped out my Notes app list of things I'm thinking about lately and said this would be the next episode.
So here's a list of half-formed thoughts on weight loss (it’s the first thing on the list, so trigger warning), discourse, diaries, corn (yes, corn), why nobody celebrates their friends unless there's a ring involved, etc. presented with zero conclusions and a heartfelt request that you not cancel me for any of it!!!
TOPICS & TANGENTS
— Why we’ve lost the ability to have a healthy discourse anymore
— The weight loss conversation nobody's allowed to have without GLP-1 allegations or a "you're so brave" from a stranger
— My case for AI disclosures, privilege disclosures, and just bringing back disclaimers in general
— The "one platform for a month" experiment
— My secret desire to be a painter (I can paint exactly one cartoon sailor)
— A deep dive into why corn is called "ears" that left me with more questions than answers
— Why everyone needs to get a diary and stop posting their diary entries on threads instead (I will buy you the diary — send me the link!)
— Bringing back being strict as a concept
— Why there's no cute, non-clunky way to just count my steps without a company selling my data to the government
POINT OF THE STORY
This whole episode is permission to have a thought without needing an ending for it. I journal these things instead of letting them sit in my brain as open tabs my ADHD can't close, and I'm passing that along to you. Start conversations you don't know the endings to. Bring back discourse for the sake of it. It's chill to not have a conclusion.
Love you, mean it. 🖤
BTL LINKS
— All of my website copy resources:
betweenthelinescopy.com/web-copy
— All of my email marketing resources:
betweenthelinescopy.com/email-marketing
— Take my website copywriting course:
betweenthelinescopy.com/sprint
— Sponsor this podcast (or my newsletter!):
betweenthelinescopy.com/sponsorships
— Follow me on Instagram at
instagram.com/btlcopy
OR
instagram.com/capecodcierge
— Subscribe to my marketing newsletter at
www.betweenthelinescopy.com/subscribe
— Subscribe to my ADHD newsletter at
bysarajoelle.substack.com
— Subscribe to my copywriter-only newsletter at
btlcopy.myflodesk.com/open-loop
— Subscribe to my designer-only newsletter at
btlcopy.myflodesk.com/for-designers
— Check out my website at
www.betweenthelinescopy.com
OTHER LINKS
— This week's newsletter: "BTL Copy Was Almost BTL Corpse"
— Episode with Sarah Kleist: Switcheroo Series Ep. 1: Doubling Your Revenue, Design vs. Copy, and the Cape Cod Instagram Lore (with Sarah Kleist)
This episode was edited by Adrienne Cruz.
Mentioned in this episode:
Wild Card
Kelly's signature custom 1:1 marketing service for business owners who know they have something incredible to offer but want fresh, creative ways to get it in front of more people, make their presence more memorable, and give their audience something worth talking about.
Kelly Potts - Private Pod & 1:1 Marketing Service
Cards on the Table
Kelly's free, four-episode private podcast series all about why some offers become impossible to ignore while others get announced, promoted for a couple of weeks, and then completely disappear.
Kelly Potts - Private Pod & 1:1 Marketing Service
Sponsor the podcast or newsletter!
Sponsor Point of the Story or Tuesday Table of Contents to get your offer in front of thousands of online business owners!
BTL Sponsorships