Steve Kamb bought the domain for NerdFitness.com in 2007 and grew it into a 45-person, SEO-driven coaching company. But then he burned out. Badly. He demoted himself twice, and eventually stepped away from running the business entirely — all so he could do the one thing he actually loved: write.

In this episode, Steve joins us to talk about his new book How to Try Again, the hard lessons from 17+ years of building Nerd Fitness, and why starting over isn't a failure — it's a skill.

His PACT framework (Pause, Accept, Change, Try) offers a practical roadmap for any creator who's ever felt stuck, burned out, or tempted to quit.

KEY TAKEAWAYS

  • How Steve built Nerd Fitness from a blog into a 45-person company
  • Why he demoted himself out of his own CEO role
  • The brutal reality of pandemic-era burnout and what it taught him about chasing the wrong things
  • Why "all or nothing" thinking almost always fails
  • His four-step PACT framework for starting over after burnout or failure
  • The question he asked that changed everything
  • Why writing two articles a week for 10 years was the real engine behind Nerd Fitness
  • The danger of modeling celebrity success over relatable success
  • How Steve separated his personal brand from Nerd Fitness
  • What success actually looks like for Steve now

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