Check out the 30 Days of Growth: 30daysofgrowth.co/

Get the Growth Vault: growthinreverse.com/vault

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Chenell and Dylan break down everything that happened with the second annual 30 Days of Growth — 30 cross-promotions with 30 different newsletter creators, published as a daily email series over 30 consecutive days. They cover what worked, what flopped, why Chenell wishes she'd done opt-ins instead of opt-outs, how 2,086 new subscribers came in (beating last year's 1,757), and which tips from the series they found most compelling — from AI-powered subject line analysis to a 5x landing page conversion boost from changing one button.

KEY TAKEAWAYS

  • Why Chenell decided to run 30 Days of Growth for a second time 
  • The biggest mistake they made with subscriber onboarding this year 
  • Why daily newsletters can quietly hurt engagement and deliverability 
  • The surprising ROI of referral incentives and private podcast feeds 
  • Why collaborations create long-term relationship leverage beyond subscriber growth 
  • The operational reality of coordinating 30 creators in 30 days 
  • Whether 30 Days of Growth will return again next year 

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