Get Esteban's 36k Subscriber Content Machine → growthinreverse.com/esteban/

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Esteban Perez is the co-founder of the ADHD Weasel newsletter. Their newsletter has grown to over 36,000 subscribers and reached over 280,000 followers on Threads.

But it wasn't all sunshine and butterflies. The cofounders first launched an app for food waste and discovered the hard way what happens when you don't validate your idea. Now, their newsletter is earning over $100k annually with 800+ paid subscribers.

In this episode, Esteban shared how they go there, along with his most successful growth strategy - and their content strategy that allows a two-person team to post over 100 posts per week.

KEY TAKEAWAYS

  • How a failed food waste app accidentally revealed the audience that became The ADHD Weasel
  • The "accidental" moment that convinced Esteban to launch a paid tier
  • The quiz that 6-7X'd conversions in one week
  • The Threads posting system behind 4+ million views
  • The Meta ad format that worked because it didn't look like an ad
  • How Esteban treats segments with a Substack newsletter
  • The platform Esteban believes has the most valuable subscribers
  • The weekly "bottleneck analysis" habit that everyone skips

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