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***

Alyssa Dulin is Kit's deliverability expert.

She joined us to pull back the curtain on one of the most misunderstood forces shaping newsletter success: deliverability.

We sat down with her to unpack why emails land in spam, what the big Gmail and Yahoo changes really mean for individual creators, and how to build a sending reputation that lasts. From domain warmups to fake opens to bot clicks, this episode covers the stuff most newsletter creators won't learn until something goes wrong.

KEY TAKEAWAYS

  • The custom domain mistake tanking open rates — and how to make the switch
  • Why your sender reputation works like a credit score, and what "starting at zero" actually means for deliverability
  • The top 3 subscriber engagement signals ranked by impact
  • How long you should wait before removing inactive subscribers
  • What actually happens to your sender reputation if you take a break from sending 
  • Alyssa's deliverability checklist for newsletter creators
  • How to onboard Creator Network and "recommendation" subscribers without hurting deliverability
  • The uncomfortable truth about whether your open rates and click rates are even real
  • How AI inbox summaries are becoming the new gatekeeper between your email and your reader
  • How to safely increase your send frequency without triggering spam filters


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