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What does a $500,000 digital product launch actually look like behind the scenes?

In this episode, we welcome back Sam Vander Wielen to the show. She's breaking down the exact strategy behind her recent 4-day launch that generated over $500,000 in revenue — with only about $24,000 in Meta ad spend.

Sam walks us through the entire launch machine: how she generated 11,000 webinar registrations, why she treats Meta ads like a social media channel, the psychology behind her webinar structure, and the surprising role personalized VideoAsk responses played in boosting attendance and conversions.

KEY TAKEAWAYS:

  • The exact webinar strategy behind a $500k launch in 4 days 
  •  Why Sam treats Meta ads like a social media content channel 
  •  The personalized VideoAsk tactic that boosted webinar attendance 
  •  How she generated 11,000 webinar registrations 
  •  The subtle webinar psychology most creators completely miss 
  •  Why she believes creators should focus on ONE flagship product 
  •  The “Olive Garden Effect” philosophy for customer retention and referrals 
  •  Her secret trick to sending webinar replays that dramatically increased replay consumption 
  •  The biggest mistakes creators make with launches and digital products 

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