Get free access to Jay Clouse's Memberships Teardown including how he built The Lab: creatorscience.com/teardown

***

And you can take YOUR newsletter to the next level by joining our private community — GIR Pro >>

***

Jay Clouse, founder of Creator Science and The Lab, joined us live from Kit Studios in Boise.

Jay pulls back the curtain on 4+ years of building one of the most enduring creator communities out there — from its origins as the Creative Companion Club to a 340-member operation with tiered access, mastermind groups, and a wait list. Jay shares what's worked, what's backfired (including the scarcity campaign that became his worst churn month ever), and what he's actively redesigning right now.

KEY TAKEAWAYS

  • Why their highest-ever membership revenue month was followed by their worst churn month
  • The difference between marketing levers that convert and the ones that serve your members
  • How The Lab evolved from a 200-member cap to a tiered application model
  • The "mid-boarding" gap that kills retention in most memberships
  • The troubling paradox of community-led mastermind groups
  • The two onboarding secrets Jay considers his unfair advantages
  • Why offline events are a retention tool, not a growth tool
  • What to think through before launching a membership
  • The unexpected risk in scaling a community too quickly

LINKS MENTIONED

FOLLOW ON SOCIAL

OUR NEWSLETTERS

Subscribe & Leave a Review:

Love what you’re hearing? Make sure to subscribe, and if you found this episode helpful, leave us a rating & review on your favorite podcast platform.

Rss Apple Podcaster
Podden och tillhörande omslagsbild på den här sidan tillhör Chenell Basilio and Dylan Redekop. Innehållet i podden är skapat av Chenell Basilio and Dylan Redekop och inte av, eller tillsammans med, Poddtoppen.