Why We're The Agency Netflix, Amazon & Spotify All Hired | David Ogiste | #34

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The Agency Giants Podcast - Episode 34 (David Ogiste)
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How is it possible that brands are reaching more people than ever & being remembered less than ever?

AI.

It doesn't just make content cheaper. It makes it forgettable.

The more brands flood every screen with AI-generated ads, the more consumers tune out.

In this week's Agency Giants, I sat down with David Ogiste - founder of Nobody's Cafe, working with Amazon, Spotify, Netflix & Red Bull. He built his entire agency around the one format AI can never replicate.

David's LinkedIn: https://www.linkedin.com/in/davidogiste/
Nobody's Café: https://www.nobodyscafe.com/
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🎧 Stream on your favorite audio platform:

Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870
Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE
Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast
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00:00 Intro
01:33 Building Nobody's Cafe During Lockdown
04:50 The Clubhouse Strategy That Won Amazon Prime
09:06 Why Clubhouse Died & the Pull of Real Connection
15:01 What Experiential Marketing Actually Is
20:06 Winning Hearts and Minds: Brand Community Over Reach
27:23 Why You Remember Gigs But Forget Every Advert
31:28 Pricing, Measurement & Scaling a Creative Agency
43:02 The Founder Journey vs. The Highlight Reel
58:41 The AI Threat & Why Only Real Experiences Are Trusted
1:10:04 The Industry's Growth & Long-Term Brand Thinking
1:21:53 How Small DTC Brands Can Use Experiential
1:27:28 Building an Agency Brand People Want to Join
1:33:10 Rapid Fire Questions