How We've Generated £41M+ From Cold Emails (4-Step Strategy) | Ashleigh Holmes | #33

Send us Fan Mail

The Agency Giants Podcast - Episode 33 (Ashleigh Holmes)
__________________________________________
Most agency owners treat cold outreach like a numbers game.

More volume. More templates. More spray and pray.

And then they wonder why nobody replies.

In this week's Agency Giants, I sat down with Ashleigh Holmes, co-founder of Flowed, an international B2B outbound agency that has generated £41 million in client returns through cold outreach alone.

If your outreach isn't landing and you're not sure why, this episode will change how you think about it.

Ashleigh's LinkedIn: https://www.linkedin.com/in/ashleigh-holmes-flowd
Flowd: https://flowd.co.uk/ 
__________________________________________
Get your next 10 clients, guaranteed 👉 https://7figuresystems.ai/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=539&el=youtubeorganic
__________________________________________
FREE Agency Owners Community: https://www.skool.com/agencyowners
__________________________________________
https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak
__________________________________________
🎧 Stream on your favorite audio platform:

Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870
Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE
Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast
__________________________________________
Follow us on all platforms:

Instagram: https://www.instagram.com/agencygiantspodcast/
Facebook: https://www.facebook.com/agencygiantspodcast/
TikTok: https://www.tiktok.com/@agencygiants
__________________________________________
00:00 - Intro
01:15 - From Cold Caller to Building a £41M+ Outbound Agency
04:49 - First Clients & Why Flowd Ditched Pay-Per-Performance
08:09 - Building Brands: Menswear, Jewellery & The Road to Flowd
19:32 - The Service, Outbound's Stigma & Using AI as a Thinking Partner
26:03 - The 4 Components of Great Outreach & Deliverability Deep Dive
31:54 - Why Cold Calling Builds Better Founders & Winning Campaign Tactics
39:40 - Scaling 93%, Leading a 40-Person Team & Going International
46:06 - Culture, Senior Leadership, LinkedIn & Why Women Outperform in Outbound
56:32 - The Future of AI in B2B Outbound & Quick-Fire Round