The Agency Giants Podcast - Episode 39 (Ben Foster) __________________________________________ This week on Agency Giants, I sit down with Ben from The SEO Works, one of the UK's leading SEO agencies.
When Ben joined the business, it was doing just under £1M in turnover & making zero profit.
Fast forward to today, they've grown to £6M+, a team of 65, & over 20,000 top-three Google rankings for their clients.
Ben's LinkedIn: https://www.linkedin.com/in/benfoster99 The SEO Works: https://www.seoworks.co.uk/ FREE Agency Owners Community: https://www.skool.com/agencyowners __________________________________________ https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak __________________________________________ 🎧 Stream on your favorite audio platform:
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870 Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast __________________________________________ Follow us on all platforms:
Instagram: https://www.instagram.com/agencygiantspodcast/ Facebook: https://www.facebook.com/agencygiantspodcast/ TikTok: https://www.tiktok.com/@agencygiants __________________________________________ 00:00 Introduction 01:09 Joining an Existing Agency: Ben's Path to Managing Director 10:05 Restructuring for Scale: Pods, Going National & New Services 12:36 Marketing an SEO Agency: LinkedIn, Paid Search & EGC 19:03 Hiring Lessons & Promoting Leaders from Within 24:23 Inside the Pod Structure at 60+ Staff 31:06 The Secret Behind 20,000 Top-Three Google Rankings 36:18 ChatGPT, AI Overviews & Optimising for AI Search 51:02 Employee Ownership: Selling the Agency to Its Staff 56:42 The Future of Agencies in an AI World 1:03:59 Quickfire Questions
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