The Agency Giants Podcast - Episode 38 (Sam Olsson) __________________________________________ Websites went from 150 million to 2 billion once Shopify & simple website builders made them easier to build.
Apps are about to do the same thing, because AI has made building one effortless.
That's a projected 13x wave of new apps, & every one of them needs an agency to grow it.
Sam Olsson saw it coming. He pivoted Kurve into app growth when most agencies wouldn't touch it, & built the go-to, award-winning agency in the market.
Sam's LinkedIn: https://uk.linkedin.com/in/niall-ratcliffe Kurve: https://kurve.co.uk/ __________________________________________ Work With Me 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=563d __________________________________________ FREE Agency Owners Community: https://www.skool.com/agencyowners __________________________________________ https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak __________________________________________ 🎧 Stream on your favorite audio platform:
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870 Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast __________________________________________ Follow us on all platforms:
Instagram: https://www.instagram.com/agencygiantspodcast/ Facebook: https://www.facebook.com/agencygiantspodcast/ TikTok: https://www.tiktok.com/@agencygiants __________________________________________ 00:00 Intro 01:10 Curiosity, Failure & the Road from Potatoes to Digital 10:43 How Kurve Became an Agency & Won Its First Clients 16:10 Inbound Strategy: Creating Content to Rank in LLM Search 19:08 Creative-Led Growth: Why Targeting Died & What Replaced It 23:31 App Marketing vs B2C: Living in the Apple & Google Duopoly 29:04 When Ads Don't Work: Telling Founders the Hard Truth 37:05 Niche Specialisation & Building an App Ecosystem 49:13 AI's Impact on Agencies & the Future of Software 58:27 What's Next for Kurve & the Rise of Operator Agencies 1:00:29 Will AI Drive Prices Down? Where Agency Value Really Lies 1:09:22 Advice for New Starters & Building Toward an Exit 1:13:25 Rapid Fire: Stop Doing This, Dream Clients & Must-Reads 1:18:37 The Biggest Lesson in Managing Managers
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