How We Manage 100+ B2B Podcasts & Make $4.5M/yr | Tom Hunt | #36

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The Agency Giants Podcast - Episode 36 (Tom Hunt)
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Most people think scaling content means...

More views.
More downloads.
More followers.

Not entirely true.

I sat down with Tom Hunt this week (founder of Fame, a $4M/year podcast agency), and he told me about a client that stopped me in my tracks.

Cybersecurity software company. About 100 people listen per episode. That's it.

Sounds like a flop, until you realize their entire buyer pool in the US is around 1,000 people.

100 of them tuning in every month isn't a small audience. That's still 10% of the entire market!

Over five years, that podcast landed them one deal worth half a million dollars.

Most agency owners are grinding for 50,000 downloads to sell a $2k retainer, while this guy quietly closes half a million from 100.

If your content isn't landing clients, the fix probably isn't more views.

It's the right 100 people watching.

Learn how in today's episode!

Tom's LinkedIn: https://uk.linkedin.com/in/tomhuntio
Fame: https://www.fame.so/
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Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=552d
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FREE Agency Owners Community: https://www.skool.com/agencyowners
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https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak
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Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870
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Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast
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00:00 Intro
01:11 From Frying Chips to a $4M+ B2B Podcast Agency
09:15 Why a Tiny Niche Audience Can Drive Big Revenue
11:39 Pricing, Guarantees & How to Grow a Podcast
17:28 Guests, Revenue Channels & Monetisation Strategies
22:27 What Separates Great Hosts From Bad Ones
30:05 Difficult Clients, Host Coaching & Team Structure
36:09 Focus, Fatherhood & Scaling Past the 100-Client Barrier
44:44 Adopting AI, Agency Growth Advice & Rapid Fire