We Send 100,000 LinkedIn DMs a Month (Here's What Works) | Niall Ratcliffe | #37

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The Agency Giants Podcast - Episode 37 (Niall Ratcliffe)
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Niall Ratcliffe runs the UK's #1 LinkedIn agency, & he says everyone is using the platform wrong!

His argument is simple.

LinkedIn isn't a social media platform. It's a rolodex.

It's the easiest platform to get in front of your dream clients & start a conversation with them.

If you've been posting on LinkedIn & getting nothing back, this one will make everything click.

Niall's LinkedIn: https://uk.linkedin.com/in/niall-ratcliffe
Noticed. agency: https://www.noticed.co/
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00:00 Introduction
01:02 Why LinkedIn Is a Networking Platform, Not Social Media
02:57 Noticing the Million $ LinkedIn Opportunity at 19
08:08 How the Supply & Demand Shift Killed LinkedIn's Organic Reach
11:27 Awareness Content, Fishing Content & Why Positioning Beats Posting
19:17 Building a Content Process & Using AI Without the Drivel
23:48 The LinkedIn Pyramid: Adding Your ICP & Starting Conversations
28:38 Outreach That Converts: Connection Data, Lead Magnets & Automation
38:49 "Your Brand Sucks": Dom McGregor, 10x Pricing & Team Structure
47:07 Talent, Employee-Generated Content & Doing More With a Smaller Team
56:38 The Future of the Agency Model & LinkedIn's Next Five Years
1:07:02 Starting From Zero & Why You Should Get a Job First
1:14:43 The Long-Term Vision & Rapid Fire Questions