Here are 3 ways we can help you:
1️⃣ Build your coaching offer (FREE) in 5 minutes with the Offer Alchemist 👉 https://ssd.theelevated.coach
2️⃣ Steal my entire playbook - how heart-led coaches build to £10k–£30k months 👉https://playbook.theelevated.coach
3️⃣ Test drive the ECC for 14 days for £1 👉 https://test.theelevated.coach
Connect with Joel here:
https://www.instagram.com/coach.joel.burgess/
https://www.linkedin.com/in/coachjoelburgess/
https://www.youtube.com/@coach.joel.burgess
Key takeaways:
- Start with one-to-one coaching to master client creation and delivery.
- Validate your core offer before expanding to group or community.
- Build your offer suite in the sequence of core, group, community, and low-ticket offers.
- Use the offer octagon to enhance perceived reward and reduce perceived risk.
- Leverage conversion events and mini magnets for scalable marketing.
- Focus on clarity, promise, and proof to increase offer conversions.
- Avoid rushing into group or community offers without validation.
Sound bites:
- "Increase perceived reward, decrease perceived risk"
- "Your promise must be clear and specific"
- "Start with validation, then scale logically"
Time stamps:
00:00 Introduction: Building a Scalable Coaching Business
00:35 Host shares personal journey and initial offer strategies
01:30 Lessons learned from early coaching experiments
02:25 The importance of sequencing offers correctly
03:23 Mistakes made in 2021 and how to avoid them
04:20 Returning to basics and validating offers
07:44 Creating a successful group coaching program
08:41 Building community and recurring revenue streams
12:57 The current scalable offer model and product pyramid
14:25 Starting with mastery in one-to-one coaching
18:42 Designing highly converting offers with the offer octagon
22:29 Summary: Launch sequence and leverage strategies
