What does it take to build a marketing career across Italy, France, Luxembourg, India and China and still stay curious about every new culture and consumer?
In this episode, Alessandro Panella sits down with Amedeo Aragona, Marketing Director for Kinder in China at Ferrero, for a conversation about global marketing, cultural adaptation, leadership and the fast-changing world of consumer behaviour.
Amedeo shares the journey that took him from Confindustria in Rome to an MBA in Milan and eventually to Ferrero, where he has spent more than 14 years working across markets and brands. He reflects on what attracted him to Ferrero, why the company's values have remained so important through its growth, and how a strong culture can create an environment where people genuinely want to help each other.
The conversation gets particularly insightful when Amedeo compares his experiences in India and China. From understanding how differently people communicate to adapting marketing strategies to radically different media habits, he explains why being a "guest" in another culture means learning to adapt rather than expecting others to adapt to you.
He also dives into the evolution of brands like Kinder Joy and Kinder Bueno, the challenge of engaging Gen Z, China's extraordinary digital consumption, and why marketers need to be ready for whatever comes next.
Tune in for Amedeo's insights on building a global career, marketing across cultures, learning from people, and turning uncertainty into one of the most exciting parts of the journey.
Podden och tillhörande omslagsbild på den här sidan tillhör
The Spikes. Innehållet i podden är skapat av The Spikes och inte av,
eller tillsammans med, Poddtoppen.
