In this episode, Gordon hosts Julian Probst, who after nearly 15 years at P&G made the leap to financial services as CMO of BNP Paribas Personal Investors Germany.
He shares why there are no boring categories, only undiscovered human insights, and how the principles of world-class brand building apply just as much to finance as they do to consumer goods. Julian also discusses the role of mentorship, why marketing must bridge creativity and technology and how AI is reshaping the future of marketing by freeing teams to focus on what matters most: creativity and customer understanding.
Tune in to hear why the best brands aren't built on products. They’re built on human truths, courageous decisions and a relentless customer-first mindset.
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