What can a decade at Amazon teach you about building a sports brand for the next ten years?
In this episode, Gordon talks to Patrick Müller, Chief Digital Officer and Chief Marketing Officer at Decathlon Germany &Founder of Primatheltics, about leadership, e-commerce, brand building, and why he believes Decathlon has a “no-brainer winning story” ahead.
Patrick shares the unexpected start to his career, from initially wanting to join the police to discovering his passion for business and marketing at Staedtler. He reflects on the intensity of his years at Amazon, the leaders who shaped his leadership style, and what ultimately pulled him toward sports, coaching and Decathlon.
Tune in for a conversation explores how Decathlon combines the scale of a global corporation with the energy of a startup, why product expertise and human-centric leadership matter, and what brands like Red Bull can teach us about creating experiences that go far beyond the product itself.
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