In this episode, Gordon hosts Jim Real, Founder & Chief Creative Officer at Jim Real Creative, Real Thinking Consultancy. After shaping creative work for Disney, Pixar, Marvel, Lucasfilm and Disney Parks around the world, Jim has embarked on a new journey: helping organizations harness the power of storytelling to solve real business challenges and create lasting emotional connections.During the conversation he reflects on his years at Disney, the lessons he learned from some of advertising's greatest creative leaders and why the best ideas are never „sold“ but built together through partnership, insight and trust. He explains why every touchpoint is part of the story, why experiences matter more than ever in an AI-driven world and why the most exciting work starts with what he calls good trouble: doing something with positive intent that hasn't been done before.
Tune in for a masterclass in creativity, leadership and the art of turning human truths into unforgettable brand experiences.
Podden och tillhörande omslagsbild på den här sidan tillhör
The Spikes. Innehållet i podden är skapat av The Spikes och inte av,
eller tillsammans med, Poddtoppen.
