In this episode, Gordon speaks with Christina Müller, Head of Marketing DACH at Haleon, who reflects on a career spanning Unilever, Kraft Heinz and award-winning campaigns that challenged convention, most notably the viral red cabbage pizza campaign for Kühne. She shares why marketers need to embrace risk, how to build brands that become part of culture, and why AI is making creativity more important, not less.
Tune in for an exciting chat on why the biggest risk in marketing is playing it safe and how bold creativity can unlock extraordinary growth.
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