In this episode, Gordon sits down with Vasu Read, European Marketing Communication Lead at Nestlé, who has worked with some of the world's best-known brands like Nescafé, KitKat and Maggi to Starbucks and Nespresso . Vasu shares her journey into marketing, reflects on leading purpose-driven initiatives such as Nespresso's recycling programme and discusses why today's marketing landscape, despite AI, fragmentation and constant change, is the most exciting it has ever been.
They explore why brands need to earn legitimacy, how AI should be seen as an enabler rather than the destination and why going back to the fundamentals of brand building is the key to future growth.

Tune in to find out what it takes to lead some of the world's most iconic brands in the age of AI.

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