Cold emails aren't working. LinkedIn DMs get ignored. And your competitors are all doing the same thing.
So how do you actually get in front of high value clients when everyone else is stuck behind the gatekeeper?
Today we're breaking down a strategy that helped one gym owner land 100 clients at $11K each, generating over $2 million in revenue from a single tactic. It's called Lumpy Mail, and it's one of the most underrated ways to cut through the noise and get straight to the decision maker.
We're talking about how to use physical gifts to bypass gatekeepers, the exact steps to run this in your business, and why one of our clients got a 100% response rate when she sent KitKats to HR managers with a QR code that said take a break, scan me.
We also get into the common mistakes people make when they try this, why you need to go for the big fish and not the easy wins, and how to make sure your lumpy mail actually converts instead of just sitting on someone's desk.
If you're selling a high value service and you're tired of getting ignored online, this episode is for you.
You'll hear:
What lumpy mail is and why it works when cold emails and DMs don't
The gym owner who sent boxing gloves to CEOs and made over $2 million from this one strategy
How to get past the gatekeeper and straight to the decision maker's desk
The exact steps to run lumpy mail in your business (from the gift to the call to action)
How to list out your 50 ideal clients and go for the big dogs, not the easy wins
The KitKat strategy: how one client got a 100% response rate from HR managers
Why this is a high effort, high reward strategy (and why that's a good thing)
The common mistakes people make when they try lumpy mail and how to avoid them
Why you need to commit a budget and start with five to ten before you scale
How to make sure your lumpy mail actually converts and doesn't just get thrown away
If you're a service business owner and you're tired of relying on referrals to keep your calendar full, go to https://startsuccessschool.com/ and book a free Scale Session with our team.
We'll look at your business, show you exactly where the gaps are, and map out what a fully booked pipeline looks like for you specifically.
No fluff, no pitch fest. Just a real conversation about what's actually holding you back. We'd love to help you build something that actually works.
And if you got value from today's S*it that works!, make sure you hit follow wherever you're listening. It means the world to us and it helps more service business owners find the show.
You can also follow Tim and Steph over on Instagram at @timfrey__ (https://www.instagram.com/timfrey__/) and @stephgorton__ (https://www.instagram.com/stephgorton__/) for more content every week.
See you next Thursday for S*it that works!
