You're running ads. You're burning cash. And you have no idea which funnel is actually right for your business.

That's not a strategy. That's just guessing.

Today we're breaking down the only three funnels you'll ever need to scale a service business in 2026. We're talking about the lead magnet funnel, the call funnel, and the webinar funnel. And by the end of this episode, you'll know exactly which one to run first, which one will make you the most money, and which one is burning out your ad budget without you even realizing it.

We get into the hairdresser who signed eight expensive blonde clients in six weeks using a lead magnet, the fitness coach who pivoted to AI and signed five clients in a month with zero proof using a call funnel, and how we've made over five million dollars from webinars alone.

We also talk about why most people think they have a leads problem when it's actually a sales problem, the number one mistake that kills webinar funnels before they even start, and why your ads will never work if your offer isn't different enough.

If you're a service business owner and you're sick of relying on referrals or guessing which funnel to run, this episode is for you.

You'll hear:

The number one mistake people make when they think about running Facebook ads

Why the more unique your offer, the cheaper your leads will be

The three funnels that actually work: lead magnet, call funnel, and webinar

How the lead magnet funnel works and why it's the easiest to start with

The hairdresser who signed eight expensive blonde clients in six weeks using a lead magnet

Why most people fall down on lead magnets (hint: they don't follow up)

The brutal truth about wanting clients to fall into your lap without calling anyone

How we've made over five million dollars from webinars and why they're not dead

The art teacher who signed 31 new members in five days from one webinar

Why webinars are the fastest way to build know, like, and trust with your audience

The call funnel: what it is, why it's the hardest to execute, and when it actually works

How a fitness coach pivoted to AI and signed five clients in a month with zero proof

Why your ads burn out and what you can actually do about it

Which funnel you should start with and how to scale horizontally once it works

Why your offer is everything and how to know if yours actually sucks

If you're a service business owner and you're tired of relying on referrals to keep your calendar full, go to https://startsuccessschool.com/ and book a free Scale Session with our team.

We'll look at your business, show you exactly where the gaps are, and map out what a fully booked pipeline looks like for you specifically.

No fluff, no pitch fest. Just a real conversation about what's actually holding you back. We'd love to help you build something that actually works.

And if you got value from today's episode, make sure you hit follow wherever you're listening. It means the world to us and it helps more service business owners find the show.

You can also follow Tim and Steph over on Instagram at @timfrey__ (https://www.instagram.com/timfrey__/) and @stephgorton__ (https://www.instagram.com/stephgorton__/) for more content every week.

See you next week.

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