You're following up with leads. You're sending generic emails. And you're wondering why they're not converting.
That's not a follow up problem. That's a personalization problem.
Today we're breaking down the one AI tactic that boosted our close rate by 20%, and it's got nothing to do with better scripts, better objection handling, or better sales training. It's about mining your sales calls with AI and using that data to create personalized follow ups that actually convert.
We're talking about how to use Fathom to record every single call in your business, how to take those transcripts and feed them into Claude or ChatGPT to extract pain points and objections, and how to turn that into personalized email outreach, social media content, and follow up sequences that feel like you're speaking directly to the person.
We also get into how this works for sales calls specifically, why generic follow ups are killing your close rate, and how we implemented this exact process in our own sales team and saw an immediate 20% jump in conversions.
If you're a service business owner and you're not recording your calls and using AI to personalize your follow ups, this episode is for you.
If you're a service business owner and you're tired of relying on referrals to keep your calendar full, go to https://startsuccessschool.com/ and book a free Scale Session with our team.
We'll look at your business, show you exactly where the gaps are, and map out what a fully booked pipeline looks like for you specifically.
No fluff, no pitch fest. Just a real conversation about what's actually holding you back. We'd love to help you build something that actually works.
And if you got value from today's S*it that works!, make sure you hit follow wherever you're listening. It means the world to us and it helps more service business owners find the show.
You can also follow Tim and Steph over on Instagram at @timfrey__ (https://www.instagram.com/timfrey__/) and @stephgorton__ (https://www.instagram.com/stephgorton__/) for more content every week.
See you next Thursday for S*it that works!
