Everyone's asking the same question. Should I focus on ads or organic to grow my business in 2026 and heading into 2027?

The answer isn't what you think.

Today we're breaking down the brutal truth about paid ads versus organic marketing, what's actually working right now, and why picking the wrong strategy could cost you months of wasted time and thousands of dollars in lost revenue.

We're talking about why ads work for every single business (and if you think they don't, your offer probably sucks), the uncomfortable truth about what it takes to actually succeed with organic in 2026, and why most people who rely on one strategy end up stuck at $40K a month.

We also get a specific influencer with 500,000 followers, who doesn't get a single client from organic, why 82% of online consumers rely on retargeting to purchase, the exact strategies working right now for both ads and organic, and why we'd pick ads over organic every single time if we had to start over.

If you're a service business owner and you're trying to figure out where to put your time and money in 2026, this episode is for you.

If you're a service business owner and you're tired of relying on referrals to keep your calendar full, go to https://startsuccessschool.com/ and book a free Scale Session with our team.

We'll look at your business, show you exactly where the gaps are, and map out what a fully booked pipeline looks like for you specifically.

No fluff, no pitch fest. Just a real conversation about what's actually holding you back. We'd love to help you build something that actually works.

And if you got value from today's episode, make sure you hit follow wherever you're listening. It means the world to us and it helps more service business owners find the show.

You can also follow Tim and Steph over on Instagram at @timfrey__ (https://www.instagram.com/timfrey__/) and @stephgorton__ (https://www.instagram.com/stephgorton__/) for more content every week.

See you next week.

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