Loyalty Leaders Podcast
Avsnitt

Turning Member Attention Into Loyalty Value | Beyond Roadside: How CAA Builds Loyalty Through Trust, AI and Member Value

Dela

Roger Williams speaks with Tim Nicholson of adjoe about how rewarded gaming can help loyalty programs engage members between transactions. The conversation explores why traditional CLV metrics are often lagging indicators, how casual gaming can create new earning moments, and how programs can turn member attention into incremental revenue without cannibalizing core sales.

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Recorded at Loyalty Summit CXM Chicago 2026, Dave Andreadakis speaks with Steve Allmen of the Canadian Automobile Association, CAA, about how CAA has evolved beyond roadside assistance into insurance, travel, partnerships and member benefits. Steve discusses how AI is changing roadside dispatch, insurance risk and travel search, why CAA thinks about loyalty as inherent in membership rather than as a standalone program, and how trust, reciprocity, safety and everyday value drive long-term member retention.

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