Roger Williams speaks with Lucy Matchett, Associate Partner at OC&C Strategy Consultants, ahead of Loyalty Summit London. They discuss what travel loyalty can learn from gaming, fast fashion and other highly competitive consumer categories, including how brands can move beyond rewarding past transactions and start identifying future customer value, using smaller in-journey rewards, reciprocal engagement and community-building to create more relevant loyalty experiences.
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Phil Rubin caught up with Hector Pages of Brand Movers at Loyalty Summit CXM in Chicago about why loyalty and promotions should not be treated as separate disciplines. They discuss how CPG brands can use gamification, receipt validation, instant wins, rebates, social challenges, referrals, retail media, and zero-party data to create more engaging loyalty experiences without defaulting to static points-and-discount mechanics.
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