In this episode of the Loyalty Leaders Podcast, Len Llaguno of KYROS Insights joins the discussion to unpack the financial science behind loyalty programs. Len explains how actuarial methods, machine learning and granular member-level data can help programs manage points liability, forecast redemption behavior, measure customer lifetime value and prove true incremental ROI.
--------
Tom Peace sits down with Benjamin Pfeifer, CEO of ioki and former Miles & More strategy leader, about how mobility data can help brands understand where, why and how people move. They discuss synthetic transport modelling, digital twins of cities, first-mile and last-mile journeys, retail media, out-of-home attribution, autonomous mobility, and why loyalty needs to move beyond purely transaction-based rewards toward more behavioral, context-aware engagement.
Podden och tillhörande omslagsbild på den här sidan tillhör
Tommy Danielsen. Innehållet i podden är skapat av Tommy Danielsen och inte av,
eller tillsammans med, Poddtoppen.
