Unforgettable Online: Nissi Ozigbu’s Guide to Building Your Digital Presence
In this episode, I sit down with Nissi Ozigbu, who has become an omnipresent voice in change, to unpack how she built her online presence with intention. From TikTok beginnings to becoming a standout on LinkedIn, Nissi shares the realities the wins, the failures, the fears and the strategies that helped her create a brand that delivers real opportunities.
What’s covered in this episode:
How Nissi first found her voice
Overcoming fears and failures while building confidence online
Her strategic pivot from TikTok to LinkedIn
Working with the algorithms and setting herself up to win each week
Securing five-figure deals and building a healthy pipeline of work
Staying consistent and authentic when building your brand
This conversation is generous, honest, and fun — Nissi’s energy lifted me on a rainy Sydney day, and I know it will do the same for you.
Timestamps 00:00 Introduction and host’s reflections 00:58 Welcome to the Change It Podcast 02:10 Meet Nissi Ozigbu: Building an authentic voice online 04:32 Starting out on TikTok: overcoming fears and finding her style 09:15 Transitioning to LinkedIn: strategies that work 15:27 Working with the algorithms (and setting yourself up each week) 20:48 Wins, failures, and lessons learned 26:02 Building consistency and staying authentic 30:12 Advice for change professionals building their brand 34:10 Closing reflections and golden nugget
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