Going Solo: How to Actually Build a Consulting Business in Change ft Kate Murray

If you've ever thought about going out on your own, this episode is worth your time.

Eloise sits down with Kate Murray, organisational psychologist, change management specialist, and founder of Change Ofi, to talk about what it actually takes to build a consulting business from the ground up.

Kate went solo four years ago after leaving a high-pressure consulting role, and she's refreshingly honest about how she did it, what she got wrong, and what she'd tell anyone thinking about making the leap.

In this episode we cover:

• Why Kate went solo and what drove the decision
• The difference between outcome-based consulting and day-rate contracting
• How she landed her first clients through reputation, not a sales pitch
• Shaping your offer around what clients actually need
• Having a financial buffer and how to think about selling
• Pricing strategy, including how to use AI and market research to set your rates
• The role of relationships and repeat work in building something sustainable
• Hard lessons from running a people-based business, hiring, admin, and the rest
• Managing the highs and lows, and why your support network matters more than you think
• Her honest advice for anyone thinking about making the move

Real talk. No fluff. Just practical insight from someone who's done it.

Links:

Connect with Kate: https://www.linkedin.com/in/kate-murray-1a543125/

www.changeittalent.com