CX Decoded By CMSWire
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Clarks' AI Playbook: Product Feeds, Brand Mentions and the New Customer Journey

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Clarks' Mario Protano joins CX Decoded to unpack how AI is reshaping product discovery, why brand mentions are replacing clicks as a success metric, and how the 200-year-old footwear brand is rebuilding its affiliate and attribution strategy around a messier customer journey.

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