Most founders I speak to are sitting on a business they believe will fund their freedom. Then a buyer turns up, makes an offer, and the number lands nowhere near what they hoped for.
In this solo episode, I walk you through the exact five-step process I use to take a business from founder dependent to actually worth selling. Not in five years. This week.
I share the difference between a service that sells for 2x and a product that sells for 4 to 6x, why most founders are running a glorified job without realising it, and the one question about your business that almost nobody can answer honestly.
If you have ever wondered whether your business would survive 90 days without you, this one is for you.
In this episode I cover:
Why your business might be worth half what you think
The sentence that fixes your positioning in under a minute
How a Lego instruction manual changed how I think about systems
The difference between a pipeline and a personal reputation
The five-step framework I walk every client through before exit
Interested in freeing yourself in the business? Take the exit ready diagnostics test and identify the gaps in your growth and scale model. Go here: https://readytoexit.scoreapp.com/
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