Ever wondered why most board seats seem to go to the same handful of grey-suited blokes, while the rest of us are told to go off and buy a certificate?

I sat back down with Callum Laing for a conversation that quietly flipped a few of my own assumptions. We got into how boards actually work behind the closed door, why most of what you've been told about landing one is nonsense, and the simple move that can put you on a board in weeks rather than years. I'll be honest, I came in thinking I knew the rules of this game. I left with a notebook full of stuff I'm now actively using.

Callum Laing is a serial entrepreneur, ambassador, and bestselling author of four books, including his latest, Boardroom Blueprint. He's spent the last decade working in the gap between small business and public markets, helping founders take companies public while keeping control. He runs the Veblen Director Programme and lives in Singapore.

Interested in freeing yourself in the business? Take the exit ready diagnostics test and identify the gaps in your growth and scale model. Go here: https://readytoexit.scoreapp.com/

A few teasers from the chat:

  1. The board certification con (and who's really cashing in on it)
  2. The one-line pitch that gets you on a board without ever applying
  3. Why your first board seat should never be your final one
  4. How a 70-year-old retired entrepreneur turned a free advisory role into hundreds of thousands
  5. The five things you actually need to land proper board roles

Chapters 

00:00 Introduction

03:45 Creating and Joining Boards: Filling Gaps in Leadership and Small Businesses 

11:42 Debunking Myths: Certifications and Best Practices in Board Membership 

25:20 Promoting Diversity in Boardrooms: Challenges and Opportunities 

26:42 Recognising Overlooked Points 

28:52 The Power of Creating Your Own Board 

29:43 Interest in Getting on Boards 

35:56 The Value of Being a Foreigner on a Board 

40:06 Compensation for Board Positions 

44:43 Leveraging Board Experience 

47:32 Tying Compensation to Results 

50:55 The Veblen Director Program and Boardroom Blueprint


ABOUT THE GUEST

LinkedIn: https://www.linkedin.com/in/callumlaing/ 

X: https://x.com/laingcallum 

YouTube: https://www.youtube.com/@CallumLaing 

Book: https://bit.ly/BB-dbook 

Audiobook: https://bit.ly/BB-AudioYT

ABOUT THE HOST
LinkedIn: https://www.linkedin.com/in/adamistrong
Website: https://adamstrong.net⁠

YouTube: https://www.youtube.com/adamstrong

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