Ever wonder why you're grafting harder than ever and the needle just won't shift?
Dr Rebecca Homkes is back on the show after one of our most popular episodes of 2025. She lectures at London Business School, advises Fortune 500 companies, and wrote the bestseller Survive, Reset, Thrive.
We got into why most founders are stuck in the wrong mode without realising it, what the data is actually saying about the economy right now, and the shift in mindset that could change everything for your business over the next twelve months. If you've been blaming the market for your flatlining business, this one is a reality check.
Interested in freeing yourself in the business? Take the exit ready diagnostics test and identify the gaps in your growth and scale model. Go here: https://readytoexit.scoreapp.com/
Value bombs
- The reframe that changes how you handle uncertainty
- Why hustle culture is quietly killing your growth
- The K-shaped economy and what it means for you
- The 4 Cs every founder needs when the wheels come off
- The strategy frameworks Rebecca has banned
Chapters
00:00 Introduction: The Challenge of Business Growth
01:14 Meet Dr. Rebecca Homkes: Expert in Strategy and Leadership
02:04 Reframing Uncertainty as a Growth Opportunity
02:58 The Power of Market Noise Filtering
05:30 Agility as a Methodology, Not a Structure
07:23 Beliefs, Trends, and Signposts in Strategy
09:59 Data Insights on Global Economic Trends
14:11 Stock Market Reactions During Crises
15:56 Consumer Confidence and Spending Trends
19:15 Managing Survive and Reset Phases
21:43 What Does a Reset Look Like?
26:12 Building a Robust Reset Strategy
28:17 Execution, Agility, and Learning
29:30 Avoiding Hustle Culture: The Importance of Alignment
30:11 The Role of AI in Business Strategy
32:47 Myths and Realities of AI Replacing Jobs
35:48 Predictions for the Next 6-12 Months
36:17 The Power of Learning in Uncertainty
37:09 Final Thoughts and Recommendations
Enjoyed today’s episode? Leave a review over on Apple or Spotify. https://podcasts.apple.com/gb/podcast/the-business-strategist-with-adam-strong/id1518654325
https://open.spotify.com/show/4vKVMmsZ4MwVooQOlEAzrd
ABOUT THE GUEST
LinkedIn: https://www.linkedin.com/in/rebecca-homkes/
Book: https://amzn.eu/d/0g524Mac
ABOUT THE HOST
LinkedIn: https://www.linkedin.com/in/adamistrong
Website: https://adamstrong.net
YouTube: https://www.youtube.com/adamstrong
