The Trap That Keeps Great Founders Invisible - The Business Strategist With Adam Strong | Lyssna här

Two founders. Same skill, same twenty years, the same ideas. One charges three times more, is booked out a year in advance and has a waiting list as long as my arm. The other is the best kept secret in the industry. Their work is barely different, so why does one get all the attention and the other gets ignored?

I've always believed the people with the best ideas rise to the top. Turns out that's rarely how it works.

In this episode I sit down with someone who has spent her entire career on the gap between being genuinely good and actually being recognised, and by the end she pulls the curtain back on why so many brilliant people stay invisible while others build a name on far thinner ideas.

Dorie Clark is a Wall Street Journal and USA Today bestselling author of The Long Game and Stand Out. She's a four-time Thinkers50 top business thinker, teaches at Columbia Business School and has written for Harvard Business Review for sixteen years.

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