From Brink Of Collapse To £18 Million Growth - The Business Strategist With Adam Strong | Lyssna här

What if the one thing killing your business isn't the market, the economy or a competitor, but you?

This week I finally got my mate John Castro on the show, a year in the making.

Back in 2020 John walked into a dying events business, then convinced the founders to let him try something mad. He took it to nearly 18 million in sales, then went away for two years and watched it keep growing.

We got into the stuff nobody talks about. The deal where he only got paid if he won. Why owners stay stuck on ego and control. The framework that makes a business sellable. And why rest might be the most productive thing you do all week.

John works with founders doing 500k to 5 million, on a mission to help UK owners find real freedom, not another job with their name on it.

WHAT WE COVER

The no win, no fee deal that handed him control of a 15 year old company
How he added 2 million in revenue in his first year
Why over systemising quietly chokes your business
Leaving meat on the bone when you sell, and why buyers walk away if you don't
The guilt trap, and why rest might be the most productive thing you do all week

Interested in freeing yourself in the business? Take the exit ready diagnostics test and identify the gaps in your growth and scale model. Go here: https://readytoexit.scoreapp.com/

Chapters

00:00 The Business Challenge: Overcoming Adversity

02:47 Transforming a Failing Business: The Journey Begins

05:25 Negotiating Control: The Shared Risk Approach

08:30 The Importance of Trust and Systems in Business

11:40 Ego and Control: The Barriers to Growth

14:23 Finding the Right Balance: Equity vs. Revenue Share

17:14 The Role of Leadership in Business Success

20:05 Letting Go: Trusting Your Team for Growth

23:11 Transitioning Tasks: The Art of Delegation

26:43 The STS Framework: Systems, Team, Strategy

29:28 Building a Strong Team: Purpose and Accountability